Key2Key Weekend
Learn the Auto Hospitality operating model from the first phone call through the weekly financial review.
Key2Key gives the owner and leadership team one operating language for the entire shop. Across two days, the class connects the customer experience, inspection and estimate process, movement of the car, team accountability, and the numbers the owner reviews every week. The work is designed to leave Houston with a specific rollout plan, rather than a notebook of disconnected ideas.
Who it is for
Independent repair-shop owners, GMs, and leadership teams who already run a real business but still rely too heavily on the owner to carry calls, cars, people, and decisions.
Upcoming dates
- August 22–23, 2026Courtyard by Marriott, Houston · $2,500 / seatRegister
- September 26–27, 2026Courtyard by Marriott, Houston · $2,500 / seatRegister
- October 24–25, 2026Courtyard by Marriott, Houston · $2,500 / seatRegister
- November 21–22, 2026Courtyard by Marriott, Houston · $2,500 / seatRegister
- December 12–13, 2026Courtyard by Marriott, Houston · $2,500 / seatRegister
This is what the work looks like.
Real AutoShop Answers classes and operating-floor sessions.
What you will work through
- 01The phone standard from first answer through booking
- 02A customer welcome and shop-tour process that builds trust
- 03Inspection sequencing, photos, video, and estimate language
- 04Handoffs between the advisor, technician, parts, and bay
- 05Daily huddles, coaching, hiring, and team accountability
- 06The weekly scorecard and a written 30-day rollout plan
The agenda
Day 1 · Saturday
- 6:30 AMCoffee + open
- 7:00 AMWhy shops stay owner-dependentWhere the owner is still carrying judgment, confidence, and escalation.
- 9:00 AMFront of house: the Auto Hospitality modelCall, greet, qualify, sequence, and set the customer up before the car arrives.
- 12:00 PMLunch (catered)
- 1:00 PMBack of house: bay turns instead of car countHow cars move through inspections, estimates, parts, bays, and pickup.
- 3:00 PMAdvisor trust: inspection-sequencing languageHow to present complete work without overwhelming the customer.
- 5:00 PMDay 1 close · group dinner option
Day 2 · Sunday
- 6:30 AMRecap + the biggest Monday morning questions
- 8:00 AMThe recruiting systemAlways Be Recruiting: cadence, channels, follow-up, and close.
- 10:30 AMFinancial discipline: knowing your real numbersBay turns, ARO, comeback rate, gross profit, NOI, and what a buyer asks for.
- 12:00 PMLunch (catered)
- 1:00 PMAI-assisted operationsHow ASA shops use AI for call coaching, advisor training, and customer communication.
- 3:00 PMImplementation planning: your first 30 daysWalk out with a written plan. No vague promises.
- 5:00 PMWrap
How it works
Front of house
Phone, welcome, explanation, approval, delivery, and the next visit.
Back of house
Inspection quality, parts flow, bay movement, handoffs, and quality control.
Owner rhythm
Train the standard, inspect the work, read the numbers, and choose the next constraint.
What operators say
“We answered the phone like it was our first day in business — like we'd just opened and every customer pays all our bills. And we did $72,000 that week.”
“It was, as Todd Hayes says, the violent injection of change that we needed to get us to the next level. You can't unsee it.”
Frequently asked questions
Who leads it
Glenn Piccolo
Glenn runs the Adams flagship on Blalock and brings more than 25 years in the automotive trade to Key2Key.
Joe Adams
Joe leads Adams Automotive and teaches the Auto Hospitality standards his operating team uses every day.