Key2Key Courtside
See Auto Hospitality run during a normal business day inside Adams Automotive in The Woodlands.
Courtside takes the Key2Key vocabulary into a working shop. Participants watch the customer and car handoffs, parts and warranty activity, advisor standards, scorecards, and management cadence while the Woodlands team continues serving customers. The smaller format creates room to bring a specific operating problem and work it through with people who already run the model.
Who it is for
Key2Key graduates who understand the model and want to see how the standards hold up under the pressure of a busy operating shop.
Upcoming dates
- August 22–23, 2026Adams Automotive in The Woodlands, The Woodlands · $3,000 / seatRegister
- September 26–27, 2026Adams Automotive in The Woodlands, The Woodlands · $3,000 / seatRegister
- October 24–25, 2026Adams Automotive in The Woodlands, The Woodlands · $3,000 / seatRegister
- November 21–22, 2026Adams Automotive in The Woodlands, The Woodlands · $3,000 / seatRegister
- December 12–13, 2026Adams Automotive in The Woodlands, The Woodlands · $3,000 / seatRegister
This is what the work looks like.
Real AutoShop Answers classes and operating-floor sessions.
What you will work through
- 01Observe the front counter during a live operating day
- 02Follow the car from check-in through inspection and delivery
- 03See parts, warranty, quality-control, and bay-flow systems
- 04Review scorecards used across a multi-shop operation
- 05Bring one unresolved shop problem into the working session
- 06Leave with the next operating change clearly assigned
The agenda
Day 1 · Saturday
- 6:30 AMPre-open: walking the shop floor with the operating team
- 8:00 AMOperating-model deep dive: the 7 KPIs Adams runs on
- 10:00 AMWatching the front desk: first 4 customers of the day
- 12:00 PMLunch with the GMs
- 1:00 PMBack of house: the Adams parts + warranty system
- 2:30 PMMulti-shop financial reviews: the actual numbers
- 4:00 PMDay 1 close
Day 2 · Sunday
- 6:30 AMDay 2 open
- 7:30 AMThe Adams recruiting pipeline: live walkthrough
- 10:00 AMHow to value (and prepare to sell) a multi-shop business
- 12:00 PMLunch + operator Q&A
- 1:00 PMPersonal implementation planning with the Adams team
- 4:00 PMWrap
How it works
Observe
Watch the standards and handoffs while the shop is open and the work is real.
Interrogate
Ask the operators why the process is built that way and where it still breaks.
Apply
Translate the observed system into the next decision for your own shop.
What operators say
“When I stepped into Key2Key, it was a cohesive system I could see every step of the way to roll out into our business. The top operators want an edge. They see it — and when they see it, they can't unsee it.”
“The first thing Todd says is "customer pays for everything." The minute you take that to heart, it changes everything — how you treat a customer, how you answer the phone. Everything.”
Frequently asked questions
Who leads it
Mike Quinn
Mike runs the Woodlands shop where Courtside participants see the model working during a normal business day.
Charlie Zlatkos
Charlie brings the perspective of an independent multi-shop operator who teaches the model operator to operator.