Take your shop to the next level with Auto Hospitality.

Hospitality first: staff the stores for success, say yes, price for extreme value. His team shops parts down because gross profit is a game they win together — and customers stopped pushing back on price.

“It was basically just a huge mindset shift. Before, we were so focused on profit and the car — then all of a sudden we started focusing on people, hospitality, always saying yes.”Lynn Massengill · Master Tech to Millionaire, ep. 26

JJ met the team at ASTA in September 2023 and came straight to Key2Key. The first move was saying yes on the phone; then he focused on the one shop and installed the inspection, recruiting, pricing, and callback disciplines.

“All I started doing was saying yes on the phone and treating my business like it was my first week in business and just checking cars out for free… and all of a sudden you go from a 35K to a 72K week.”JJ Mont · Master Tech to Millionaire, ep. 21

Charlie wrote Todd’s phone presentation word-for-word and read it on live calls until it became muscle memory. That discipline now runs across Newton and the original two-bay Watertown shop.

“The first thing Todd says is “customer pays for everything.” The minute you take that to heart, it changes everything — how you treat a customer, how you answer the phone. Everything.”Charlie Zlatkos · Master Tech to Millionaire, ep. 15

Todd Hayes stepped in as GM in March 2020 and doubled revenue in four months. The playbook took the store to $8M in 2021 and a record $12.25M in 2023 — the proof table lists $10.25M TTM today across 56 bays.

“He came into our family business in March of 2020 — the worst possible moment — and doubled our revenue in four months.”The Adams family · Adams Automotive, Houston