AutoShop Answers programs and services

ServicesShop and operator storytelling

AutoShop Media

Turn the real people, facility, and customer experience inside your shop into useful recruiting and trust assets.

Format
Project or ongoing engagement
The offering

AutoShop Media captures the parts of the business that are obvious in person and invisible online. The work begins with the owner, team, facility, customer experience, and the audience the asset needs to move. The production can support a shop tour, recruiting, customer trust, operator proof, or a reusable content library that looks and sounds like the actual shop.

What you will work through

  • 01Define the audience and job of the content before the shoot
  • 02Develop the owner, team, and shop story
  • 03Capture the facility, people, and operating details on site
  • 04Create a shop-tour or recruiting narrative with a clear use
  • 05Produce reusable photo and video assets from one engagement
  • 06Organize the library for the channels the shop already runs

How it works

01

Find the story

Identify what makes the shop credible in person and what the audience needs to understand.

02

Capture the proof

Film the owner, team, facility, customer experience, and operating details on site.

03

Build the library

Deliver useful assets for recruiting, trust, proof, and ongoing channel use.

Who leads it

Joshua Spires

Joshua Spires

Creative Director & GM · AutoShop Media

Joshua brings more than 17 years of cinematography and photography experience to shop, owner, and team stories.

A clear starting place

Tell us what is stuck. We will help you choose.

Next training date
Key2Key Weekend · August 22–23, 2026