Two-day workshopHouston, TXFoundational class
Key2Key Weekend
The Auto Hospitality operating model, taught over two days in Houston.
Next date
August 22–23, 2026
Hours
06:30 AM – 05:00 PM
Venue
Courtyard by Marriott, Houston
Room size
84 seats max
About the workshop
Key2Key Weekend teaches the Auto Hospitality operating model in plain shop language. You work through front-counter standards, inspection sequencing, bay flow, recruiting cadence, weekly financials, and the first 30 days after class.
Who it's for
- Owners running 1–8 shops who've hit the management-bandwidth ceiling
- Coaching graduates (Shop Fix, ATI, 20 Group) who feel plateaued
- Operators 3–10 years from sale who want to maximize what a buyer values
- Owners who already do $1M+/year and want the next layer
What you leave with
- A front-counter standard for calls, greetings, drop-off, inspections, and pickup
- Inspection-sequencing language your team can use Monday morning
- A weekly owner scorecard for bay turns, ARO, comebacks, gross profit, and NOI
- The recruiting cadence Adams uses to stay ahead of technician hiring
- A 30-day implementation plan for the first reps after class
The agenda
Day 1 · Saturday
6:30 AM
Coffee + open
7:00 AM
Why shops stay owner-dependent
Where the owner is still carrying judgment, confidence, and escalation.
9:00 AM
Front of house: the Auto Hospitality model
Call, greet, qualify, sequence, and set the customer up before the car arrives.
12:00 PM
Lunch (catered)
1:00 PM
Back of house: bay turns instead of car count
How cars move through inspections, estimates, parts, bays, and pickup.
3:00 PM
Advisor trust: inspection-sequencing language
How to present complete work without overwhelming the customer.
5:00 PM
Day 1 close · group dinner option
Day 2 · Sunday
6:30 AM
Recap + the biggest Monday morning questions
8:00 AM
The recruiting system
Always Be Recruiting: cadence, channels, follow-up, and close.
10:30 AM
Financial discipline: knowing your real numbers
Bay turns, ARO, comeback rate, gross profit, NOI, and what a buyer asks for.
12:00 PM
Lunch (catered)
1:00 PM
AI-assisted operations
How ASA shops use AI for call coaching, advisor training, and customer communication.
3:00 PM
Implementation planning: your first 30 days
Walk out with a written plan. No vague promises.
5:00 PM
Wrap
How the room is taught
Glenn Piccolo + Joe Adams
GM, Adams Automotive flagship · CEO, Adams Automotive
Glenn and Joe teach the Auto Hospitality standards their operating team uses across the customer experience, the movement of the car, the team, and the weekly numbers.
What operators say
"We answered the phone like it was our first day in business — like we'd just opened and every customer pays all our bills. And we did $72,000 that week."
JJ Mont
Owner · J.J.'s Auto Service Center · Master Tech to Millionaire ep. 14
"It was, as Todd Hayes says, the violent injection of change that we needed to get us to the next level. You can't unsee it."
AJ Nealey
Owner · Nealey Tire & Auto · Master Tech to Millionaire ep. 24
Common questions